What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
–Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, and Yanwei Zhang [Publisher] [Google Scholar]

Knowing What It Makes: How Product Transformation Salience Increases Recycling
–Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales [Publisher] [Google Scholar]

Successfully Communicating a Cocreated Innovation
–Helen Si Wang, Charles H. Noble, Darren W. Dahl, and Sungho Park [Publisher] [Google Scholar]

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
–Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara, and Joost M.E. Pennings [Publisher] [Google Scholar]

Immediate Responses of Online Brand Search and Price Search to TV Ads
–Rex Yuxing Du, Linli Xu, and Kenneth C. Wilbur [Publisher] [Google Scholar]

An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence
–Stephen J. Carson and Mrinal Ghosh [Publisher] [Google Scholar]

Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations
–Jayati Sinha and Rajesh Bagchi [Publisher] [Google Scholar]

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