TOC: J Mar


Journal of Marketing, 83(4)

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, and Yanwei Zhang [Publisher] [Google Scholar]

Knowing What It Makes: How Product Transformation Salience Increases Recycling
Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales [Publisher] [Google Scholar]

Successfully Communicating a Cocreated Innovation
Helen Si Wang, Charles H. Noble, Darren W. Dahl, and Sungho Park [Publisher] [Google Scholar]

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara, and Joost M.E. Pennings [Publisher] [Google Scholar]

Immediate Responses of Online Brand Search and Price Search to TV Ads
Rex Yuxing Du, Linli Xu, and Kenneth C. Wilbur [Publisher] [Google Scholar]

An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence
Stephen J. Carson and Mrinal Ghosh [Publisher] [Google Scholar]

Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations
Jayati Sinha and Rajesh Bagchi [Publisher] [Google Scholar]