TOC: J Adv Res


Journal of Advertising Research, 59(2)

Editor’s Desk: What Do We Know about Segmentation and Targeting?
John B. Ford [Publisher] [Google Scholar]

What We Know about Segmentation and Targeting

Numbers, Please: Precise Targeting Foiled by Imprecise Data: Why Weak Data Accuracy and Coverage Threaten Advertising Effectiveness
Alice K. Sylvester and Jim Spaeth [Publisher] [Google Scholar]

Speaker’s Box: Straight to the Heart of Your Target Audience: Personalized Advertising Systems Based on Wearable Technology and Heart-Rate Variability
Davide C. Orazi and Greg Nyilasy [Publisher] [Google Scholar]

How Do Human Attitudes and Values Predict Online Marketing Responsiveness? Comparing Consumer Segmentation Bases toward Brand Purchase and Marketing Response
Stefan Scheuffelen, Jan Kemper, and Malte Brettel [Publisher] [Google Scholar]

Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black” – Can Black-Oriented Films and TV Programs Be Marketed More Broadly?
Morgan E. Ellithorpe, Michael Hennessy, and Amy Bleakley [Publisher] [Google Scholar]

How Advertisers Can Target Arab E-Consumers More Effectively: A Framework For Localizing Digital Advertising and Marketing Content to Arab E-Consumers
Mamoun Benmamoun, Nitish Singh, and Rana Sobh [Publisher] [Google Scholar]

Positive versus Negative Messaging in Discouraging Drunken Driving: Matching Behavior Consequences with Target Groups
Lefa Teng, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu, and Jiajing Wang [Publisher] [Google Scholar]

Regular Articles

Six-Second Advertisements on Television: Best Practices for Capturing Visual Attention
Henry G. Wolf VII and Paul Donato [Publisher] [Google Scholar]

Editorial Content in Native Advertising: How Do Brand Placement and Content Quality Affect Native-Advertising Effectiveness?
Yoori Hwang and Se-Hoon Jeong [Publisher] [Google Scholar]

Effects of Face Images and Face Pareidolia on Consumers’ Responses to Print Advertising: An Empirical Investigation
Gianluigi Guido, Marco Pichierri, Giovanni Pino, and Rajan Nataraajan [Publisher] [Google Scholar]

How Do Consumers Choose Sellers in E-Marketplaces? The Role of Display Price And Sellers’ Review Volume
Saravana Jaikumar [Publisher] [Google Scholar]

E-Cigarette Marketing on Social Networking Sites: Effects on Attitudes, Behavioral Control, Intention to Quit, and Self-Efficacy
Joe Phua [Publisher] [Google Scholar]