TOC: Euro J Mar


European Journal of Marketing, 53(5)

Social representations of marketing work: advertising workers and social media
Robert Cluley and William Green

Freedom makes you lose control
Emma Beuckels, Snezhanka Kazakova, Veroline Cauberghe, Liselot Hudders, and Patrick De Pelsmacker

The direction of the response scale matters – accounting for the unit of measurement
Thomas Salzberger and Monika Koller

Actions for relationship value: a mission impossible?
Kristin B. Munksgaard and Kirsten Frandsen

The more I err, the less I pay
Etayankara Muralidharan, Hari Bapuji, and Manpreet Hora

Recycling cooperation and buying status
Diego Costa Pinto, Márcia Maurer Herter, Patrícia Rossi, Walter Meucci Nique, and Adilson Borges

Role of navigational ability in website visit duration
Amit Bhatnagar, Atish P. Sinha, and Arun Sen

“We don’t all see it the same way”
Rania W. Semaan, Stephen Gould, Mike Chen-ho Chao, and Andreas F. Grein

Men and their groomed body
Chihling Liu