JA Directions in Advertising Research
Journal of Advertising is making freely available a themed Issue on Future Directions in Advertising Research
The Journal of Advertising has just released a themed Issue on Future Directions in Advertising Research. In this issue, internationally-renowned leading scholars offer critical reviews of the relevant literature and identify important gaps that remain unfulfilled in major subject areas, such as online advertising, social media, media multitasking, environmental advertising, celebrity endorsement, sponsorship, product placement, advertising creativity, gender, public policy, the role of emotions, and cross-cultural issues.
We offer free download the entire issue until the end of June 2019.
The link is here: