Call for Papers

Research in strategic marketing: past and future (Developing New Models, Reviews, Measures, Methods with Future Research Agenda)
–Guest Editors: Justin Paul, Yogesh Dwivedi, Ravi Pappu & Sanjit Kumar Roy [Publisher]

Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking
–Tony Proctor & Philip J. Kitchen [Publisher] [Google Scholar]

Managing consumption communities
–Elina Närvänen, Pauliina Koivisto & Hannu Kuusela [Publisher] [Google Scholar]

The internal competitor: buyer motives and marketing strategies
–Niels Peter Mols [Publisher] [Google Scholar]

Environmental management systems: an alternative marketing strategy for sustainability
–Clare D’Souza, Tim Marjoribanks, Suzanne Young, Gillian Sullivan Mort, Marthin Nanere & Jubin Jacob John [Publisher] [Google Scholar]

Building a local identity through sellout crowds: the impact of brand popularity, brand similarity, and brand diversity of music festivals
–Carmen Lopez & Mark A. A. M. Leenders [Publisher] [Google Scholar]

Marketing and business intelligence with help of ant colony algorithm
–Romana Seidlova, Jaroslav Po?ivil & Jaromir Seidl [Publisher] [Google Scholar]

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