News from the Journal of Marketing | June, 2019


July Issue, Tellis in Webinar, Marketing Science Events, and Press Releases

News from the Journal of Marketing – June 2019
Webinar, July Issue, Marketing Science Events

1. Journal of Marketing Webinar

Time: June 7, 2019 at 1:00 PM EDT
Featured speakers:

  • Gerry Tellis, “The Hidden Secrets of Creating a Viral YouTube Ad”
  • Charlie Noble and Helen Wang, “The Common Wisdom about Marketing Cocreated Innovations Is Wrong”

Register here.


2. Read the July Issue of the Journal of Marketing:


3. Upcoming Conference Events for the Journal of Marketing

Marketing Science 2019, Rome

  • Two-part MSI/JM Special Sessions: Managerial Priorities in Marketing – Frameworks and Research Directions (Co-chaired by John Deighton, Harald van Heerde, Carl Mela, and Christine Moorman). These sessions will feature MSI’s inaugural class of MSI Scholars—a program designed to recognize mid-level faculty—sharing papers on MSI’s Research Priorities. Friday June 21, 2:00-3:30 PM and 4:00-5:30 PM, Aula 7
  • Journal of Marketing AE & ERB Lunch Meeting: Friday, June 21 from 12:30-2:00 PM. Grab lunch provided by the conference and join us in Aula 13A for a lunch meeting.


4. JM Press Releases from the month of May

  1. May 16 | “Consumers Recycle More When They Know What Recyclable Waste Can Make”
  2. May 28 | “Why Sports Fans Find this Brand Violation a Game Winner”


5. New Journal of Marketing Scholarly Insights published in May:


6. Stay up with JM news, including forthcoming articles and announcements about initiatives, on Twitter at @JofMarketing and LinkedIn.