News from the Journal of Marketing – June 2019
Webinar, July Issue, Marketing Science Events

1. Journal of Marketing Webinar

Time: June 7, 2019 at 1:00 PM EDT
Featured speakers:

• Gerry Tellis, “The Hidden Secrets of Creating a Viral YouTube Ad”
• Charlie Noble and Helen Wang, “The Common Wisdom about Marketing Cocreated Innovations Is Wrong”

Register here.

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2. Read the July Issue of the Journal of Marketing:

• “What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence” by Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, Yanwei Zhang
• “Knowing What It Makes: How Product Transformation Salience Increases Recycling” by Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales
• “Successfully Communicating a Cocreated Innovation” by Helen Si Wang, Charles H. Noble, Darren W. Dahl, Sungho Park
• “Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?” by Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara, Joost M.E. Pennings
• “Immediate Responses of Online Brand Search and Price Search to TV Ads” by Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur
• “An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence” by Stephen J. Carson, Mrinal Ghosh
• “Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations” by Jayati Sinha, Rajesh Bagchi

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3. Upcoming Conference Events for the Journal of Marketing

Marketing Science 2019, Rome

• Two-part MSI/JM Special Sessions: Managerial Priorities in Marketing – Frameworks and Research Directions (Co-chaired by John Deighton, Harald van Heerde, Carl Mela, and Christine Moorman). These sessions will feature MSI’s inaugural class of MSI Scholars—a program designed to recognize mid-level faculty—sharing papers on MSI’s Research Priorities. Friday June 21, 2:00-3:30 PM and 4:00-5:30 PM, Aula 7
• Journal of Marketing AE & ERB Lunch Meeting: Friday, June 21 from 12:30-2:00 PM. Grab lunch provided by the conference and join us in Aula 13A for a lunch meeting.

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4. JM Press Releases from the month of May

1. May 16 | “Consumers Recycle More When They Know What Recyclable Waste Can Make”
2. May 28 | “Why Sports Fans Find this Brand Violation a Game Winner”

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5. New Journal of Marketing Scholarly Insights published in May:

• “How to Extinguish an Online Brand Firestorm” by Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf and Marcus Schoegel
• “5 Ways to Reduce Consumption and Slow Climate Change” by Katherine White, Rishad Habib and David J. Hardisty
• “How to Make Your Market Research Deliver More Value” by Gary F. Gebhardt, Francis J. Farrelly and Jodie Conduit
• “A Proven and Easy Way to Increase Consumer Recycling” by Karen Page Winterich, Gergana Y. Nenkov and Gabriel E. Gonzales
• “Here’s How to Keep Shareholder Complaints from Destroying Firm Value” by Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara and Joost M.E. Pennings
• “Why Sports Fans Find this Brand Violation a Game Winner” by Conor M. Henderson, Marc Mazodier and Aparna Sundar
• “Why Democrats Like Crowdsourcing Better than Republicans” by Neeru Paharia and Vanitha Swaminathan

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6. Stay up with JM news, including forthcoming articles and announcements about initiatives, on Twitter at @JofMarketing and LinkedIn.

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