MR SIG Srinivasan Award


The AMA's Marketing Research SIG has selected Eric Schwartz for its 2019 V. "Seenu" Srinivasan Young Scholar Award in Quantitative Marketing

MR SIG – Eric Schwartz wins 2019 V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing

A three member committee of world renowned senior marketing scholars, all of whom are winners of several awards including the Gilbert Churchill award for lifetime contributions to development of marketing research, has unanimously selected Eric Schwartz as the winner of 2019 V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing. Eric is an Assistant Professor of Marketing at The Ross School of Business, University of Michigan.

The award is facilitated by the generosity of Stanford University, University of Memphis, and Friends of Seenu Srinivasan in honor of V. “Seenu” Srinivasan, Adams Distinguished Professor of Management Emeritus at Stanford University. The purpose of the award is to encourage and reward research on new quantitative and empirical methodologies that are of interest to both academics and practitioners of marketing as opposed to qualitative methodologies, or those restricted to use in lab experiment settings. A young scholar eligible for this award should have received a marketing (or related) doctoral degree no more than six years prior to the receipt of the award. This annual award is associated with a specific body of work which is either published or accepted for publication in scholarly journal(s) including, but not limited to, the Journal of Marketing Research, Management Science, Marketing Science, Quantitative Marketing & Economics, and International Journal of Research in Marketing.

According to the nomination(s) of the winner,

“Eric is emerging as a research star, fusing cutting-edge statistical and machine learning models with experiments that adapt to incoming data. His work has already garnered wide praise both within the profession and beyond: his article on “Customer acquisition via Display Advertising using Multi-Armed Bandit experiments” received the most recent John Little Best Paper Award, he was named a 2019 MSI Young Scholar, and received UMich-Ross’ 2018 Junior Faculty Award for Outstanding Research. Especially notable is his work developing stochastic sampling and optimization models to help city officials remediate the Flint Water Crisis, earning national media attention and a Federal Court ruling mandating the use of his algorithms.”

The winner will be recognized at the MR SIG reception and award ceremony during 2019 Summer AMA Conference in Chicago. MR SIG welcomes you to the reception.

Praveen K. Kopalle
Chair, MR SIG

Previous Srinivasan Award Winners

2018 – Pinar Yildirim, University of Pennsylvania