https://www.emeraldinsight.com/toc/imr/36/2

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FDI, service intensity, and international marketing agility
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The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility
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From fragile to agile: marketing as a key driver of entrepreneurial internationalization
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Assessing the drivers and impact of international marketing agility
Yoel Asseraf, Luis Filipe Lages, and Aviv Shoham