TOC: J Con Mar


Journal of Consumer Marketing, 36(3)

Consumer morality and moral consumption behavior: literature domains, current contributions, and future research questions
Attila Yaprak and Melvin Prince

Moral foundations and judgment: conceptualizing boundaries
Kirsten Cowan and Atefeh Yazdanparast

Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets
Rebeca Perren, Kristin Stewart, and Cinthia B. Satornino

How personality traits, employee incompetence and consumer similarity influence shoplifting behavior
Yin Bai, Wei-ping Wu, and Millissa F.Y. Cheung

Taboos, morality and marketing: towards a conceptual model and illustration
Grant Michelson and Rohan Miller

It’s not fake, it’s biased: insights into morality of incentivized reviewers
Ania Izabela Rynarzewska

Green consumption behaviours of consumers within the scope of TPB
Simge Emekci

Moral foundations and credence attributes in livestock production: Canada
Ellen Goddard, Violet Muringai, and Albert Boaitey

The moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions
Melvin Prince, Attila N. Yaprak, and Dayananda Palihawadana