TOC: J Adv


Journal of Advertising, 48(1)

A Decade of Online Advertising Research: What We Learned and What We Need to Know
Yuping Liu-Thompkins [Publisher] [Google Scholar]

Brand Communication in Social Media: A Research Agenda | Open Access
Hilde A.M. Voorveld [Publisher] [Google Scholar]

Advertising in a Media Multitasking Era: Considerations and Future Directions
Brittany R.L. Duff & Claire M. Segijn [Publisher] [Google Scholar]

Expanding the Agenda of Research on Product Placement: A Commercial Intertext
Cristel Antonia Russell [Publisher] [Google Scholar]

Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement
T. Bettina Cornwell [Publisher] [Google Scholar]

The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement
François A. Carrillat & Jasmina Ilicic [Publisher] [Google Scholar]

Gender Roles
Martin Eisend [Publisher] [Google Scholar]

The Role of Emotions in Advertising: A Call to Action
Karolien Poels & Siegfried Dewitte [Publisher] [Google Scholar]

Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework | Open Access
Jörg Matthes [Publisher] [Google Scholar]

Future Directions for Advertising Creativity Research
Douglas West, Scott Koslow & Mark Kilgour [Publisher] [Google Scholar]

Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes
Wei-Na Lee [Publisher] [Google Scholar]

Research Issues and Needs at the Intersection of Advertising and Public Policy
Jeremy Kees & J. Craig Andrews [Publisher] [Google Scholar]