Revisit: CMIC 2019


China Marketing International Conference, Guangzhou, 22-25 Jul 2019; Deadline 31 May


China Marketing International Conference (CMIC) 2019 and China Innovation Exhibition

Globalization 2.0: China and the World Market

22-25 July, 2019
Guangzhou, China

Submission Deadline: 31 May, 2019


  • Chinese Scholar Marketing Association
  • South China University of Technology
  • Guangdong Enterprise Brand Construction Promotion Association

In recent years, both the Chinese market and the global market have undergone earth-shaking changes, and the era of globalization 2.0 is here. With the continuous implementation of the “Belt and Road” strategy, the unremitting development of the the Guangdong-Hong Kong-Macao Greater Bay Area, and the constant advancement of China’s national brand strategy, Chinese companies are facing unprecedented challenges as well as opportunities. In the era of globalization 2.0, Chinese companies more than ever need to make use of world-class management wisdom and strategic vision to adapt to the new world market ecosystem and find new development opportunities. At the same time, Globalization 2.0 has brought new directions, new resources and new platforms for the study of marketing theory and practice. Top scholars in the world are playing a bigger role in telling Chinese stories in the world language and helping Chinese companies acclimate to the new era.

Venue and Structure

Co-organized by the Chinese Scholars Marketing Association, South China University of Technology, and Guangdong Enterprise Brand Construction and Promotion Association, China Marketing International Conference and China Innovation Exhibition will be held on 22-25 July, 2019 at the Guangzhou Baiyun International Convention Center. The theme of the conference is Globalization 2.0: China and the World Market.

The conference aims to build the most advanced international communication platform for academia, business and government. In addition, the China Innovation Exhibition will be held at the same time to promote exchanges between theory, practice, and policy making about business and management. The conference will help companies develop world brands by integrating the domestic and international economic situation, and incorporating changes in the Chinese and global markets.

This year’s conference will inaugurate simultaneous forums on scholarly research, business practice, and public policy. Leaders from academia, industry, and government are invited to gather in Guangzhou. They will focus on the frontiers of marketing theory and social hotspots, sharing the wisdom of smart companies with practical cases. Meanwhile, scholars will also present their cutting-edge research results, and exchange ideas with business leaders on the application of research results, bringing about inspiration to companies in various industries and fields. This exciting event promises to be a wonderful occasion for participants with different backgrounds to exchange innovative ideas and explore business opportunities.

As such, the 2019 CMIC conference will be a premium event by integrating government, education, and business, and for the first time, cross jumping from ivory tower to industry and market. Big data, Internet of Things, Biotechnology, AI, 5G and other leading-edge technologies are presented all together. It is a concerted exhibition of China’s innovation, a promotion of Chinese technology brands, a collision and exploration between Chinese innovators and the world’s top wisdom, and an inaugural voyage of more Chinese brands entering the world market.

Academic Research

Submissions of competitive papers (full version), special session proposals, and poster abstracts are invited. Both English and Chinese papers are accepted. Works on “Globalization 2.0: China and the World Market” are particularly encouraged.

Accepted papers will be published in conference proceedings by Asian Business Association and submitted for CPCI inclusion. The proceedings of CMIC 2014-2017 have all been successfully included in CPCI. Furthermore, Best Paper Awards and Best Student Paper Awards will be presented at the closing ceremony of the conference.

Full information is available at