TOC: Intl J Adv


International Journal of Advertising, 38(2)


The International Journal of Advertising Now Welcomes ‘Perspectives’ Papers
Charles R. Taylor [Publisher]

Advertising targeting young children: an overview of 10 years of research (2006–2016)
Steffi De Jans, Dieneke Van de Sompel, Liselot Hudders & Veroline Cauberghe [Publisher] [Google Scholar]

Consumers’ responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type
Seunghyun Kim, Seounmi Youn & Doyle Yoon [Publisher] [Google Scholar]

How brands appear in children’s movies. A systematic content analysis of the past 25 Years | Open Access
Brigitte Naderer, Jörg Matthes & Ines Spielvogel [Publisher] [Google Scholar]

Measures of aesthetic dimensions and reactions in advertising
Jennifer Zarzosa & Bruce A. Huhmann [Publisher] [Google Scholar]

Factors affecting family firms’ communication behaviour: a cross-cultural study
Li Chen, Fengxia Zhu, Shaoming Zou & Yiwen Chen [Publisher] [Google Scholar]

Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Linwan Wu & Taylor Jing Wen [Publisher] [Google Scholar]

The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
Brahim Zarouali, Karolien Poels, Michel Walrave & Koen Ponnet [Publisher] [Google Scholar]

Fake news: When the dark side of persuasion takes over
Greg Nyilasy [Publisher] [Google Scholar]