6th Annual Organizational Frontlines Research Symposium

(co-located with 2020 AMA Winter Educators’ Conference)
Co-sponsored by AMA, Sheth Foundation and Marketing Science Institute

February 14 – 15, 2020, San Diego, CA

announces…

4th Annual Young Scholar Research Competition:

Call for Proposals

Supported by Center for Services Leadership (ASU), the Center for Sales Excellence at the University of Nebraska, the Stephen Stagner Sales Excellence Institute at the University of Houston and OFR Co-Chairs

Organizational Frontlines Research (OFR) is the study of interactions and interfaces at the point-of-contact between an organization and its customers that promote, facilitate, or enable value creation and exchange. Technological advances at the intersection of frontline interactions and interfaces are disrupting how organizations connect with their customers. The purpose of this symposium is to foster theoretical and empirical research in this emergent area.

To encourage and support OF research, we are inviting research project proposals…

• Addressing any topic of frontlines interest, broadly defined
• Authored or Co-authored by Doctoral Student or Assistant Professor (<= 3 years from graduation) – if co-authored, Young Scholar must be lead researcher
• pages (maximum, all-inclusive), double spaced detailing research questions & significance, theory & hypotheses, research design/methodology, and (expected) results
• Note: Papers already accepted for publication or at advanced stages of review (2nd, 3rd round, etc.) are not allowed
• Awards of $1000 each
• Finalists attend and present at the 2020 OFR Symposium – complimentary registration
• Participation in research development session with experienced scholars and past OFR research competition winners
• Access to OFR network to support research
• Deadline for submission: September 15, 2019 with winners notified by November 10

Proposals (and questions or requests for clarification) should be submitted via email to Todd Arnold at Oklahoma State University (todd.arnold@okstate.edu).

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