TOC: J Intl Mar


Journal of International Marketing, 27(2)

Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles
Helena F. Allman, Kelly Hewett, and Mandeep Kaur [Publisher] [Google Scholar]

The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations
Hannah Soobin Lee and David A. Griffith [Publisher] [Google Scholar]

Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations
George Balabanis, Anastasia Stathopoulou, and Jiayu Qiao [Publisher] [Google Scholar]

Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence
Nicholas G. Paparoidamis, Huong Thi Thanh Tran, and Constantinos N. Leonidou [Publisher] [Google Scholar]

Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics
Leonidas C. Leonidou, Olga Kvasova, Paul Christodoulides, and Sergii Tokar [Publisher] [Google Scholar]