TOC: Health Mar Quart


Health Marketing Quarterly, 36(2)

Reducing health inequalities trough digital options in mental health: A physician’s perspective
Heini M. Taiminen, Saila Saraniemi, Grigori Joffe, Jan-Henry Stenberg & Joy Parkinson [Publisher] [Google Scholar]

Public validation and its impact on the initial Affordable Care Act enrollment
Doug Walker & Edward L. Nowlin [Publisher] [Google Scholar]

The effects of health narratives: Examining the moderating role of persuasive intent
Weirui Wang & Fuyuan Shen [Publisher] [Google Scholar]

Service quality: A subliminal pathway to service differentiation and competitive advantage in private healthcare marketing in Ghana
Peter Anabila [Publisher] [Google Scholar]

Actors in whitespace: Communicating risk information on pharmaceutical websites
Amie C. O’Donoghue, Helen W. Sullivan, Douglas J. Rupert, Jessica Fitts Willoughby & Kathryn J. Aikin [Publisher] [Google Scholar]