News from the Journal of Marketing Research – Spring 2019

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Announcing the Winners of the JMR Best Article Awards

Paul E. Green Award
The Paul E. Green Award recognizes the best article published in Journal of Marketing Research within the most recent calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.

Eva Escarza has been selected as the recipient of the 2018 Green Award for her article "Retention Futility: Targeting High-Risk Customers Might be Ineffective,” which appeared in the February 2018 issue of Journal of Marketing Research. The Green Award committee this year includes Tulin Erdem, Rebecca Hamilton, and Joel Huber. Read the committee’s full announcement including a statement regarding their choice as well as the list of finalists.

William F. O’Dell Award
The William F. O’Dell Award recognizes an article in Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice.

Seshadri Tirunillai and Gerard J. Tellis have been selected as the recipients of the 2019 O’Dell Award for their article "Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation,” which appeared in the August 2014 issue (Vol. 51, No. 4) of Journal of Marketing Research. The O’Dell Award committee this year includes Sachin Gupta, Mary Frances Luce, and Russ Winer. Read the committee’s full announcement including a statement regarding their decision as well as the list of finalists.

The award recipients will be honored at the AMA Summer Academic Conference in Chicago (August 9-11) during an awards luncheon. In addition, the JMR editorial leadership is planning to host special sessions at the conference featuring the award-winning research.

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Call for Nominations – Editor in Chief | Journal of Marketing Research
The American Marketing Association is seeking nominations and applications for the editor in chief designate of Journal of Marketing Research (JMR), the AMA’s premier journal dedicated to the development, dissemination, and implementation of research in marketing, marketing research methods and measurement, and market analysis. Nominations from marketing scholars throughout the world are encouraged.
For more information, visit ama.org

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New Scholarly Insights from Journal of Marketing Research
Mutual Benefits: How Marketing Mission Activities Can Help Nonprofits Increase Revenue
A Smarter Way to Advertise Online

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More from the Journal of Marketing Research
– Read the current Journal of Marketing Research Editorial Statement
– Read the current Journal of Marketing Research Submission Guidelines

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