TOC: Mar Sci


Marketing Science, 38(2)

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava, and Dan Chapsky [Publisher] [Google Scholar]

Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments
Kanishka Misra, Eric M. Schwartz, and Jacob Abernethy [Publisher] [Google Scholar]

Effectiveness of Product Recommendations Under Time and Crowd Pressures
Kohei Kawaguchi, Kosuke Uetake, and Yasutora Watanabe [Publisher] [Google Scholar]

Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Beth L. Fossen and David A. Schweidel [Publisher] [Google Scholar]

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors
O. Cem Ozturk, Pradeep K. Chintagunta, and Sriram Venkataraman [Publisher] [Google Scholar]

On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing
Necati Ertekin, Jeffrey D. Shulman, and Haipeng (Allan) Chen [Publisher] [Google Scholar]

Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz
Marc Fischer [Publisher] [Google Scholar]