TOC: Mar Letters


Marketing Letters, 30(1)

Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Seo Young Kim, Bernd H. Schmitt & Nadia M. Thalmann

A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology
Sandra Pauser & Udo Wagner

Consuming together (versus separately) makes the heart grow fonder
Ximena Garcia-Rada, Lalin Anik & Dan Ariely

Spending as protection: the need for safety increases preference for luxury products
Han Ma, Hannah K. Bradshaw, Narayan Janakiraman & Sarah E. Hill

Brand loyalty evolution and the impact of category characteristics
Gauthier Casteran, Polymeros Chrysochou & Lars Meyer-Waarden

Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Tae Hyun Baek, Sukki Yoon, Seeun Kim & Yeonshin Kim

Roles of a preselling strategy under asymmetric information
Xi Wang, Xu Guan & Zelong Yi

Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption
Ricardo Montoya & Constanza Flores


Correction to: The message in the box: how exposure to money affects charitable giving
Ahmet Ekici, Aminreza Shiri & Carter A. Mandrik