Marketing Analytics Using PLS
Advanced Marketing Analytics Using Partial Least Squares Structural Equation Modeling, Special issue of Journal of Marketing Analytics; Deadline 30 Nov 2020
The Journal of Marketing Analytics is announcing a call for papers for a special issue on Advanced Marketing Analytics Using Partial Least Squares Structural Equation Modeling (PLS-SEM) edited by Ivan Lai (City University of Macau), Yide Liu (Macau University of Science and Technology), and Marko Sarstedt (Otto-von-Guericke University Magdeburg and Monash University of Malaysia).
The submission deadline is November 30th, 2020. The special issue is tied to the 2020 International Conference on Partial Least Squares Structural Equation Modeling to be held March 17-19, 2020 in Beijing, China. For more information, please read our full call for papers