Consumer Personality in Contemporary Contexts


Academy of Marketing Consumer Psychology and Cross-Cultural SIG, Thessaloniki, Greece, 13-14 Sep 2019; Deadline 30 Jun

Academy of Marketing

Consumer Psychology and Cross-Cultural SIG

International Symposium on Consumer Personality in Contemporary Contexts

13th-14th September 2019

Following the success of previous events, the Academy of Marketing Consumer Psychology and Cross-Cultural Research SIG is holding an international symposium on 13th-14th September 2019, at the Aristotle University of Thessaloniki in Greece.


Aristotle University of Thessaloniki, Greece

Aristotle University of Thessaloniki is the largest university in Greece. The main campus is located in the centre of the city of Thessaloniki and consists of 10 faculties and 40 Schools. The Department of Economics is amongst the oldest departments in Greece and offers both undergraduate, postgraduate and PhD programmes.

The City of Thessaloniki

The city of Thessaloniki is the second largest city in Greece and is located in the northern part of the country. Thessaloniki is a melting pot of cultures, a feature that is reflected in its architecture and cuisine. Almost 2,300 years old, Thessaloniki has weathered many waves of merchants, migrants and marauders, but with more than 150.000 students it maintains a youthful energy. It’s a city you can simply walk around, take in the sights, enjoy the sea and stop for excellent food.

Aim and Focus of the Symposium

The symposium aims to foster a network amongst academics, PhD researchers and practitioners in the area of consumer research. The theme of the symposium is on consumer personality in contemporary contexts, and it is linked to a Special Issue of the Journal of Consumer Behaviour (with submission deadline 15th February 2020). Participants at the symposium will also have an opportunity to attend a "Meet the Editors" session, where editors/associated editors of highly-ranked journals (i.e. International Marketing Review, Journal of Consumer Behaviour etc.), will discuss submissions and offer advice.

We invite theoretical and empirical work on [but not limited to] the following topics:

  • The role of self-identity, identity-expressiveness and self-concept in consumer behaviour and consumption
  • Variety, novelty and sensation seeking in varied consumer behaviour contexts
  • Need for cognition/emotion in consumption
  • The role of need for uniqueness, cognition and affect in consumer choice and brand purchase
  • Consumer innovativeness and opinion leadership
  • The impact of personality, self-identity and self-concept on consumer behaviour in the context of experiential marketing
  • New technological environments (e.g. social media, mobile apps) and the interaction with personality
  • The role of self-construal on consumer interactions with brands.
  • Advances in understanding personality traits in relation to health and wellbeing
  • Personality trait influences and self-concept considerations in the decision to buy domestic versus foreign products.

Submission Guidelines

Abstracts (350 words) submitted for presentation at the symposium should be sent to: Dr Nina Michaelidou ( and Dr Nikoletta Siamagka ( via email by June 30th 2019 at 5pm. Authors will be notified by July 20th. In order to cover costs a fee of £150 is charged for participation. You do not have to present your research and can just come along to network with other researchers and academics. You do not have to be a current member of the Academy of Marketing to participate, although we would encourage you to join. The fee will cover refreshments and meals during the symposium, including the dinner in the evening of 13th September 2019. For more information about the event please contact the SIG team and see our website:

Symposium Website:

SIG Website: