Brands and Brand Relationships


Boston, 22 May 2019; Deadline 15 Apr

Join us for this year’s Brands and Brand Relationships Conference in Boston!

“Risky Business: Understanding & Mitigating Brand Risk

May 22, 2019 
Program: 9-5 pm
Reception: 5-7 pm
Questrom School of Business
Boston, MA

The annual BBR conference joins together branding experts from academia and industry to discuss the latest research and foster new collaborations.

This year’s program focuses on brand risk in today’s socio-political environment. The sessions examine whether and how brands should take a stand on social and political issues, and what the consequences and benefits of doing so are.

Academic researchers are invited to submit papers for the working paper reception by April 15th. To submit a paper, please send a one-page summary that includes: the paper title, names of the presenter and co-authors, and a long abstract. The poster session & reception will take place from 5pm-7pm.

Discounted accommodations are available at the nearby luxury boutique Hotel Commonwealth if booked before April 21. Discount conference registration price is available for doctoral students.

We look forward to seeing you in May!