https://link.springer.com/journal/41267/50/3?

Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?

Subhadip Roy, Abhijit Guha, Abhijit Biswas & Dhruv Grewal

Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations
Peter Magnusson, Stanford A. Westjohn & Nancy J. Sirianni

Psychic distance and performance of MNCs during marketing crises
Isaac M Dinner, Tarun Kushwaha & Jan-Benedict E M Steenkamp

Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance
Amalesh Sharma, V. Kumar, Jun Yan, Sourav Bikash Borah & Anirban Adhikary

Once bitten, not necessarily shy? Determinants of foreign market re-entry commitment strategies
Irina Surdu, Kamel Mellahi & Keith W Glaister

Import-based market experience and firms’ exit from export markets
Eliane Choquette

Book Review

Foreign operation methods
Klaus E. Meyer

Correction
Correction to: Dodging bullets: The heterogeneous effect of political violence on greenfield FDI
Caroline T Witte, Martijn J Burger, Elena I Ianchovichina & Enrico Pennings

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