TOC: J Assoc Con Res
Introduction
Journal of the Association for Consumer Research, 4(2)
https://www.journals.uchicago.edu/toc/jacr/2019/4/2
Warm Hearts and Cool Heads: Uncomfortable Temperature Influences Reliance on Affect in Decision-Making
Rhonda Hadi and Lauren Block
Being “Rational” Is Not Always Rational: Encouraging People to Be Rational Leads to Hedonically Suboptimal Decisions
Xilin Li and Christopher K. Hsee
Cold Anticipated Regret versus Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption
HaeEun Helen Chun, Joowon Park, and Manoj Thomas
Outsourcing Responsibility for Indulgent Food Consumption to Prevent Negative Affect
Linda Hagen, Aradhna Krishna, and Brent McFerran
The Freedom of Constraint: How Perceptions of Time Limitations Alleviate Guilt from Two-Phase Indulgent Consumption
Ted Matherly, Anastasiya Pocheptsova Ghosh, and Yogesh V. Joshi
Small Probabilistic Discounts Stimulate Spending: Pain of Paying in Price Promotions
Chang-Yuan Lee, Carey K. Morewedge, Guy Hochman, and Dan Ariely
What’s New Is Old Again: Nostalgia and Retro-Styling in Response to Authenticity Threats
Jannine D. Lasaleta and Katherine E. Loveland
Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals
Ximena Garcia-Rada, Ovul Sezer, and Michael I. Norton
The Effect of Incidental Emotions on Judgments and Behavior in Unrelated Situations: A Review
Robert S. Wyer, Ping Dong, Xun (Irene) Huang, Zhongqiang (Tak) Huang, and Lisa C. Wan