TOC: J Assoc Con Res


Journal of the Association for Consumer Research, 4(2)

Warm Hearts and Cool Heads: Uncomfortable Temperature Influences Reliance on Affect in Decision-Making
Rhonda Hadi and Lauren Block

Being “Rational” Is Not Always Rational: Encouraging People to Be Rational Leads to Hedonically Suboptimal Decisions
Xilin Li and Christopher K. Hsee

Cold Anticipated Regret versus Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption
HaeEun Helen Chun, Joowon Park, and Manoj Thomas

Outsourcing Responsibility for Indulgent Food Consumption to Prevent Negative Affect
Linda Hagen, Aradhna Krishna, and Brent McFerran

The Freedom of Constraint: How Perceptions of Time Limitations Alleviate Guilt from Two-Phase Indulgent Consumption
Ted Matherly, Anastasiya Pocheptsova Ghosh, and Yogesh V. Joshi

Small Probabilistic Discounts Stimulate Spending: Pain of Paying in Price Promotions
Chang-Yuan Lee, Carey K. Morewedge, Guy Hochman, and Dan Ariely

What’s New Is Old Again: Nostalgia and Retro-Styling in Response to Authenticity Threats
Jannine D. Lasaleta and Katherine E. Loveland

Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals
Ximena Garcia-Rada, Ovul Sezer, and Michael I. Norton

The Effect of Incidental Emotions on Judgments and Behavior in Unrelated Situations: A Review
Robert S. Wyer, Ping Dong, Xun (Irene) Huang, Zhongqiang (Tak) Huang, and Lisa C. Wan