TOC: J Mar Res


Journal of Marketing Research, 56(2)

The Sleepy Consumer and Variety Seeking
Zhongqiang (Tak) Huang, Yitian (Sky) Liang, Charles B. Weinberg, and Gerald J. Gorn [Publisher] [Google Scholar]

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
Lauren Grewal, Andrew T. Stephen, and Nicole Verrochi Coleman [Publisher] [Google Scholar]

Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models
Norris I. Bruce [Publisher] [Google Scholar]

Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking
Ata Jami [Publisher] [Google Scholar]

Price-Matching Guarantees as a Direct Signal of Low Prices
Samir Mamadehussene [Publisher] [Google Scholar]

Selectively Emotional: How Smartphone Use Changes User-Generated Content
Shiri Melumad, J. Jeffrey Inman, and Michel Tuan Pham [Publisher] [Google Scholar]

Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings
Samuel D. Bond, Stephen X. He, and Wen Wen [Publisher] [Google Scholar]

Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
Carly Frennea, Kyuhong Han, and Vikas Mittal [Publisher] [Google Scholar]

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
Nathan Fong, Yuchi Zhang, Xueming Luo, and Xiaoyi Wang [Publisher] [Google Scholar]

If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success
Yael Zemack-Rugar, Canan Corus, and David Brinberg [Publisher] [Google Scholar]