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When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
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Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models
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Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking
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Price-Matching Guarantees as a Direct Signal of Low Prices
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Selectively Emotional: How Smartphone Use Changes User-Generated Content
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Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings
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Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
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Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
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If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success
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