TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 47(2)

Special Issue: Consumer Journeys: Developing Consumer-Based Strategy

Consumer journeys: developing consumer-based strategy
Rebecca Hamilton & Linda L. Price

Chronic illness medication compliance: a liminal and contextual consumer journey
Cheryl Nakata, Elif Izberk-Bilgin, Lisa Sharp, Jelena Spanjol, Anna Shaojie Cui, Stephanie Y. Crawford & Yazhen Xiao

Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects
Thomas P. Novak & Donna L. Hoffman

The consumer production journey: marketing to consumers as co-producers in the sharing economy
Benedict G. C. Dellaert

The marketing of love: how attachment styles affect romantic consumption journeys
Martin Mende, Maura L. Scott, Aaron M. Garvey & Lisa E. Bolton

Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America
Anna J. Vredeveld & Robin A. Coulter

Focusing on others before you shop: exposure to Facebook promotes conventional product configurations
Christian Hildebrand & Tobias Schlager

Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
Anne-Madeleine Kranzbühler, Mirella H. P. Kleijnen & Peeter W. J. Verlegh

Consideration of ethical attributes along the consumer decision-making journey
Christina Schamp, Mark Heitmann & Robin Katzenstein

Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis
Sara Hanson, Lan Jiang & Darren Dahl