Improving Future Business Performance


Competitive Drivers, Book to be edited by Carlos Martins and Paula Rodrigues; Proposal deadline 5 Apr 2019


Proposal Submission Deadline: April 5, 2019

Competitive Drivers for Improving Future Business Performance

A book edited by: Carlos Martins and Paula Rodrigues

Publisher: IGI Global

Objective of the Book

The present book is conceptualized to provide fundamental understanding, on foundations of competitive advantage to guarantee superior performances. To assure this level of performance a set of choices (drivers) must be created ensuring, operational efficiency, innovative products, customer knowledge-based, focused on branding, or design-oriented. Everything must be developed with agility, flexibility and a worldwide vision. All these issues must be supported and fit, with intangible competences, like leadership, managing change, developing more complex sales systems, or new ways of communication and organizing (Reeves et al., 2016). In addition to this, the use of data and assurance of digital skills to manage change in volatile contexts seem to be critical issues. Therefore, the proposed book aims to provide the updated comprehensive volume of knowledge to give conceptual, theoretical and applied advancements of how to improve competitive performance at an era of uncertainty.

Examples of possible broad themes to be covered in the chapters are following:

• The roots of competitiveness

1. The value creation at different stable and volatile environments
2. Framing activity systems to create value
3. Dynamic capabilities as a source of advantage
4. The transient advantage
5. The new boundaries: industries or ecosystems
6. Ways to evaluate customer experience

• Competitive factors – hard factors

1. The relevance of operational efficiency
2. Brands as a determinant of value
3. The design as a driver of competitiveness
4. Innovation as a differential advantage
5. New flexible technologies
6. Speed and agility structures
7. Internationalization as a required path to compete

• Competitive factors – soft factors

1. Strategic leadership for new competitive environments
2. Data & Analytics to create market edge
3. Artificial Intelligence (AI) to enable smart decisions
4. Sales systems to face new customers
5. New forms of communication
6. The importance of managing change in unstable environments
7. Digital enterprise transformation
8. Measures to evaluate value creation.

Submission Procedure

Chapter Proposals: April 5, 2019.

A 100 – 200 word summary of a proposed chapter should be e-mailed to the editor April 5, 2019. Summaries should describe the scope of the chapter, relevant theoretical, managerial, and the discipline or disciplines whose work the chapter will draw upon. The goals of the chapter should be clear in the proposal. Proposals should represent new, unpublished work. Is required follow IGI author guidelines. All interested authors must consult the guidelines for manuscript submissions at

prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

All proposals should be submitted through the eEditorial Discovery®TM online submission manager. Note: There are no submission or acceptance fees for manuscripts submitted to this book publication.

Full chapter submission deadline: June 8, 2019


Carlos Martins,
Assistant Professor, Faculty of Economics and Management, Lusíada University – North,
Porto (Portugal) (Contact me for further information)

Paula Rodrigues,
Associate Professor, Faculty of Economics and Management, Lusíada University –
North, Porto (Portugal)


This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit This publication is anticipated to be released in December 2019.

Important Dates

  • April 5, 2019: Proposal Submission Deadline
  • May 5, 2019: Notification of Acceptance
  • June 18, 2019: Full Chapter Submission
  • Aug 29, 2019: Review Results Returned