Behaviour Change for Sustainability in Tourism


Special Issue of Sustainability; Abstract deadline 1 Jul 2019

Special Issue “Behaviour change for sustainability in tourism

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section “Economic, Business and Management Aspects of Sustainability”.

Important dates

  • Deadline for abstract submission: 1 July 2019
  • Abstract review/acceptation/rejection: 30 August 2019
  • Deadline for manuscript submissions: 1 December 2019

Special Issue Editors

Guest Editor

Ph. lecturer Gonzalo Díaz-Meneses
Faculty of Economics, Business & Tourism, University of Las Palmas de Gran Canaria, The Canary Islands, Spain
Interests: social marketing; consumer behaviour; tourism.

Guest Editor

Ph. lecturer Julia Nieves
Faculty of Economics, Business & Tourism, University of Las Palmas de Gran Canaria, The Canary Islands, Spain
Interests: knowledge management; service innovation; tourism

Special Issue Information

Dear Colleagues,

This special issue calls for papers that bring into focus valuable contributions in the field of either consumer or organisational behaviour in tourism for sustainability’s sake. To be more specific, this special issue is particularly interested in explaining how to bring about desirable tourist behaviours, as well as needed organisational responses performed by hotels, travel agents, restaurants, tour operators and other tourism industry entities whose management is concerned with operating in a sustainable and environmentally friendly manner and aims to influence their stakeholders to help keep the ecological balance.

In addition, we would welcome research and theoretical papers with a methodologically innovative view in terms of application techniques, research target places, behaviour measurement procedures and over a protracted period of time as follows:

  • Techniques with a wide range of qualitative research methods as a way to give a profound insight into this line of research. Similarly, survey techniques that give credit to probabilistic sampling procedures with statistical significance (Hall et al. 2016).
  • Longitudinal studies that can give an account of the evolution of tourist behaviour, as well as organisational behaviour in tourism (Juvan & Dolnicar, 2016; Garay et al., 2017).
  • Direct observations and measures of actually observed behaviours whose emphasis is on sustained environmental responses (Juvan & Dolnicar, 2016; Garay et al., 2017).
  • Research works on hospitality, destination and leisure that take place in Africa, Latin America and Asia (Hall et al. 2016; Line et al, 2018), Arctic and Antarctic (Ruhanen et al. 2015), Melanesia, Polynesia and Micronesia.

All the same, the above-mentioned topics and methods are only the preferential framework of this

call for papers since other interesting and related subject matters might also be considered.


  • Tourism
  • Social marketing for tourism
  • Tourist and organisational ethical behaviour
  • Behaviour change marketing or social marketing in tourism
  • Corporate Social Responsibility in tourism
  • Demarketing in tourism
  • Critical marketing for tourism
  • Macro-marketing and the tourism system
  • Volunteer tourism
  • Social entrepreneurism in tourism
  • Social innovations in tourism

Bibliographical references

Hall, CM; Dayal, N.; Majstorovic, D.; Mills, H.; Paul-Andrews, L.; Wallace, C.; Truong, VD. (2016): Accommodation consumers and providers’ attitudes, behaviours and practices for sustainability: a systematic review. Sustainability 8, 625: 1-30.

Juvan, E. & Dolnicar, S. (2016): Measuring environmentally sustainable tourist behavior. Annals of Tourism Research 59: 30-44.

Garay, L.; Font, X. & Moliner, J. (2017): Understanding sustainability behavior. The relationship between information acquisition, proactivity and performance. Tourism Management 60: 418- 429.

Line, N.; Kanks, L.; Miao, L. (2018): Image matters: incentivizing green tourism behavior. Journal of Travel Research 57, 3: 296-309.

Ruhanen, L.; Weiler, B.; Moyle, B.; McLennan, C. (2015): Trends and patterns in sustainable tourism research: a 25 years’ bibliometric analysis. Journal of Sustainable Tourism 23, 4: 517- 535.