TOC: J Prod Brand Man


Journal of Product & Brand Management, 28(1)

Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages
Salla-Maaria Laaksonen, Alessio Falco, Mikko Salminen, Pekka Aula, and Niklas Ravaja

It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color
Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels, and Christian Reuschenbach

Drivers and outcomes of branded mobile app usage intention
Lara Stocchi, Nina Michaelidou, and Milena Micevski

The influence of brand color identity on brand association and loyalty
ChangHyun Jin, MoonSun Yoon, and JungYong Lee

NIE-based SME brand building in foreign markets: an exploratory study
Jae-Eun Chung, Byoungho Jin, So Won Jeong, and Heesoon Yang

Number-location bias: do consumers correctly process the number on the product package?
Jihye Park and Yoon Jin Ma

The moderating effect of emotion regulation on the relationship between risk aversion and brand sensitivity
Seyed Mahdi Alhosseini Almodarresi and Fereshte Rasty

The evaluation of a brand association density metric
Marco Vriens, Song Chen, and Judith Schomaker

A touch of gloss: haptic perception of packaging and consumers’ reactions
Gwenaëlle Briand Decré and Caroline Cloonan