TOC: J Mar Analytics


Journal of Marketing Analytics, 7(1)

Original Article

Joint selection of variables and clusters: recovering the underlying structure of marketing data
Susan Brudvig, Michael J. Brusco & J. Dennis Cradit

Exploring thought processing similarity using attitudinal constructs: a Chinese versus U.S. contrast
Stuart Van Auken, William J. Ritchie, Ludmilla Gricenko Wells & Daniel J. Borgia

Salespeople’s reward preference methodological analysis
Echchakoui Said