TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 7(1)
https://link.springer.com/journal/41270/7/1
Original Article
Joint selection of variables and clusters: recovering the underlying structure of marketing data
Susan Brudvig, Michael J. Brusco & J. Dennis Cradit
Exploring thought processing similarity using attitudinal constructs: a Chinese versus U.S. contrast
Stuart Van Auken, William J. Ritchie, Ludmilla Gricenko Wells & Daniel J. Borgia
Salespeople’s reward preference methodological analysis
Echchakoui Said