TOC: J Bus Bus Mar


Journal of Business-to-Business Marketing, 26(1)

The Influence of B to B Social Media Message Features on Brand Engagement: A Fluency Perspective
Lindsay McShane, Ethan Pancer & Maxwell Poole [Publisher] [Google Scholar]

Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration
Bahar Ashnai, Maria Smirnova, Stephan C. Henneberg & Peter Naudé [Publisher] [Google Scholar]

Managing the Next Generation of Sales, Gen Z/Millennial Cusp: An Exploration of Grit, Entrepreneurship, and Loyalty
Michael Rodriguez, Stefanie Boyer, David Fleming & Scott Cohen [Publisher] [Google Scholar]

When Does Relational Exchange Matters? Social Bond, Trust and Satisfaction
Mesay Sata Shanka & Arnt Buvik [Publisher] [Google Scholar]

A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing
Leslier Valenzuela-Fernandez, José M. Merigó, J. David Lichtenthal & Carolina Nicolas [Publisher] [Google Scholar]

Practitioner Note

Designing Green Entrepreneurship Model in Sustainable Development Consistent with the Performance of Tehran Industrial Towns
Reza Fotovat Karimi & Seyed Ali Nabavi Chashmi [Publisher] [Google Scholar]

Why B-to-B CEOs Should Be More Social on Social Media
Susan M. Mudambi, Jay I. Sinha & Dori Shae Taylor [Publisher] [Google Scholar]