TOC: Qual Mar Res Intl J


Qualitative Market Research: An International Journal, 22(1)

Guest editorial

Anita Whiting, David Williams, and Joe F. Hair

Lies, brands and social media
Tracy Tuten and Victor Perotti

Consumer engagement on social media: insights from a virtual brand community
Vitor Moura Lima, Hélio Arthur Reis Irigaray, and Carlos Lourenco

Luxury and Twitter: an issue of the right words
Valentina Mazzoli, Laura Grazzini, Raffaele Donvito, and Gaetano Aiello

The strategic co-creation of content and student experiences in social media
Momoko Fujita, Paul Harrigan, and Geoffrey N. Soutar

Understanding digital moms: motivations to interact with brands on social networking sites
Teresa Treviño and José Luis Pineda Garelli