Trust me, I’m a physician using sales skills: Enhancing physician–patient communication through the personal selling process
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A needs assessment study of what health care consumers seek from social media and social networking
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Designing messages for fluorosis mitigation behavior change: Role of message framing and perceived risk
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Why stents are expensive: Drivers of high prices in emerging markets
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The four Ps of patient experience: A new strategic framework informed by theory and practice
–Bita A. Kash, Molly McKahan, Lesley Tomaszewski & Darcy McMaughan [Publisher] [Google Scholar]