The Bill Bearden Research Award winner and runner-up were announced last weekend at the Southeast Marketing Symposium hosted by the University of Memphis. Kaushik Jayaram from the University of Georgia was runner-up with his research entitled “The Value if Using AI-Enabled Conversational Commerce in the Firm-Customer Interface.” Vincent Zhang and Seoyoung Kim from the University of Georgia were the winners for their research entitled “Distribution Channel Elasticity: A Meta-Analytic Review.”