TOC: Soc Mar Quart


Social Marketing Quarterly, 25(1)


The Past, Present, and Future of Using Social Marketing to Conserve Biodiversity
Diogo Veríssimo [Publisher] [Google Scholar]

Global Survey Reveals a Lack of Social Marketing Skills in the Conservation Sector and Shows Supply of Training Doesn’t Meet Demand
Beth S. Robinson, Matthew J. S. Creasey, Ali Skeats, Imogen Coverdale, and Adam Barlow [Publisher] [Google Scholar]

More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency
Alexander L. Metcalf, Justin W. Angle, Conor N. Phelan, B. Allyson Muth, and James C. Finley [Publisher] [Google Scholar]

To What Extent Is Social Marketing Used in Demand Reduction Campaigns for Illegal Wildlife Products? Insights From Elephant Ivory and Rhino Horn
Steven Greenfield and Diogo Veríssimo [Publisher] [Google Scholar]

Engaging the Dog Owner Community in the Design of an Effective Koala Aversion Program
Patricia David, Sharyn Rundle-Thiele, Bo Pang, Kathy Knox, Joy Parkinson, and Felix Hussenoeder [Publisher] [Google Scholar]

A Meta-Analysis of Social Marketing Campaigns to Improve Global Conservation Outcomes
Kevin M. Green, Brian A. Crawford, Katherine A. Williamson, and Amielle A. DeWan [Publisher] [Google Scholar]