TOC: Psych Mar


Psychology & Marketing, 36(3)

The influence of in-store personnel on online store value: An analogical transfer perspective
Tibert Verhagen, Willemijn van Dolen, Jani Merikivi

Fast food, ads, and taste in a Russian child’s mind
Tobias Effertz, Thorsten Teichert, Marina Tsoy

To pursue personality or conformity: A study on the impact of face view on consumers’ need for uniqueness
Lihui Geng, Yawen Yang, Yong Xu

How information processing and mobile channel choice influence product returns: An empirical analysis
Marie K. Seeger, Jan Kemper, Malte Brettel

The effects of promotional package frames and price strategies on inaction inertia
Hsin-Hsien Liu, Hsuan-Yi Chou

Effects of game-product congruity on in-app interstitial advertising and the moderation of media-context factors
Shaojung Sharon Wang, Hsuan-Yi Chou