TOC: J Promo Man


Journal of Promotion Management, 25(2)

Perceptions of Social Media’s Relevance and Targeted Advertisements
Stephen L. Baglione & Louis A. Tucci [Publisher] [Google Scholar]

The Effects of Cognitive Style, Shopping Experience and Consumer Demographics on Consumer Reactions to Quantity Surcharges
Hooman Estelami & Genevieve O’Connor [Publisher] [Google Scholar]

Factors Affecting Individual Decisions Based on Business Legitimacy
Francisco Diez-Martin, Alicia Blanco-Gonzalez & Camilo Prado-Roman [Publisher] [Google Scholar]

Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk
Manisha Mathur Ph.D., M.B.A. Assistant Professor of Marketing [Publisher] [Google Scholar]

Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention
Ramendra Pratap Singh & Neelotpaul Banerjee [Publisher] [Google Scholar]

Who Convinces Whom? Parent and Child Perceptions of Children’s Engagement in Parental Purchase Decisions
Vytautas Dikcius, Indre Pikturniene, Eleonora Šeimiene, Vilmante Pakalniškiene, Monika Kavaliauske & James Reardon [Publisher] [Google Scholar]


The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments
Agnieszka Chwialkowska PhD [Publisher] [Google Scholar]