Perceptions of Social Media’s Relevance and Targeted Advertisements
–Stephen L. Baglione & Louis A. Tucci [Publisher] [Google Scholar]

The Effects of Cognitive Style, Shopping Experience and Consumer Demographics on Consumer Reactions to Quantity Surcharges
–Hooman Estelami & Genevieve O’Connor [Publisher] [Google Scholar]

Factors Affecting Individual Decisions Based on Business Legitimacy
–Francisco Diez-Martin, Alicia Blanco-Gonzalez & Camilo Prado-Roman [Publisher] [Google Scholar]

Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk
–Manisha Mathur Ph.D., M.B.A. Assistant Professor of Marketing [Publisher] [Google Scholar]

Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention
–Ramendra Pratap Singh & Neelotpaul Banerjee [Publisher] [Google Scholar]

Who Convinces Whom? Parent and Child Perceptions of Children’s Engagement in Parental Purchase Decisions
–Vytautas Dikcius, Indre Pikturniene, Eleonora Šeimiene, Vilmante Pakalniškiene, Monika Kavaliauske & James Reardon [Publisher] [Google Scholar]

Reviews

The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments
–Agnieszka Chwialkowska PhD [Publisher] [Google Scholar]

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