TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 36(1)
https://www.emeraldinsight.com/toc/jcm/36/1
How game difficulty and ad framing influence memory of in-game advertisements
Frank Dardis, Mike Schmierbach, Brett Sherrick, and Britani Luckman
The influence of culture on impulse buying
Aylin Cakanlar and Tram Nguyen
Gift-selection for close recipients: how perceived similarity of preferences affect giver’s attitude
Sumit Sarkar and Arundhati Sarkar Bose
The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis
Tatiana Anisimova, Jan Weiss, and Felix Mavondo
Rethinking share-of-wallet at the bottom of the pyramid: using financial diaries to observe monthly category trade-offs
James Lappeman, Joel Chigada, and Pragasen Pillay
Addie’s coffin: consumption decisions in pursuit of an appropriate death
Steven W. Kopp and Elyria Kemp
Listening and perseverance – two sides to a coin in quality evaluations
Narayan Janakiraman, Jorge Bullemore, Leslier Valenzuela-Fernández, and Jorge Fernando Jaramillo
Nourish what you own: psychological ownership, materialism and pro-environmental behavioral intentions
Reto Felix and Jacob Almaguer
Antecedents of indebtedness for low-income consumers: the mediating role of materialism
Celso Augusto de Matos, Valter Vieira, Katia Bonfanti, and Frederike Monika Budiner Mette
Antecedents and consequences of self-congruity: replication and extension
Eugene Cheng-Xi Aw, Leisa Reinecke Flynn, and Han Xi Chong
Consumer perceptions of genetically modified foods: a mixed-method approach
Sarah Lefebvre, Laurel Aynne Cook, and Merlyn A. Griffiths
Unethical consumer behavior: the role of institutional and socio-cultural factors
Arpita Agnihotri and Saurabh Bhattacharya
Examining attitudes on pay for low level workers: do consumers care?
Nora Moran
Explaining socially responsible consumption
Gerard Paul Prendergast and Alex S.L. Tsang
Who’s responsible? Representatives’ autonomy alters customers’ emotion and repurchase intentions toward organizations
Daniel B. Shank and Dawn T. Robinson
Consumer psychological motivations to customer brand engagement: a case of brand community
Jitender Kumar and Jogendra Kumar Nayak
Constrained purchase decision-making process at the base of the pyramid
Nanda Choudhury, Srabanti Mukherjee, and Biplab Datta
Reducing skepticism about corporate social responsibility: roles of gender and agentic-communal orientations
Kevin P. Newman and Rebecca K. Trump
Sender outcomes of online word-of-mouth transmission
Cuiping Chen and Tao (Tony) Gao
Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students
Mira Lee, Jieun Lee, and Elizabeth Quilliam
What kind of video gamer are you?
Nadia Jimenez, Sonia San-Martin, Carmen Camarero, and Rebeca San Jose Cabezudo
Customer service communication with customers with disability
Susan Elizabeth Taylor, Susan Balandin, Erin Wilson, and Kevin Murfitt
Product knowledge and information processing of organic foods
Julie V. Stanton and Laurel Aynne Cook