EMAC is pleased to report that the 2019 EMAC Distinguished Marketing Scholar is Professor Eitan Muller. The Distinguished Marketing Scholar award is EMAC’s most prestigious career honor. Professor Muller has a joint appointment at the Stern School of Business at New York University and the Arison School of Business at Interdisciplinary Center (IDC) Herzliya in Israel. Professor Muller is one of the world’s leading experts on new products, social networks and new product pricing. He has also been a leader in the application of agent-based models to those substantive topics. Professor Muller is currently VP of Publications for EMAC, and serves on the editorial boards of IJRM, JMR and the Journal of Marketing Behavior. He was selected by a committee consisting of Roland Rust (Chair), Don Lehmann and Marnik Dekimpe.