News from the Journal of Marketing – February 2019

1. Join an upcoming webcast of JM authors sharing research insights from their recently published articles. We encourage you to invite your colleagues, students, and managerial colleagues that might be interested in these topics. Register for the Webinar Here
   • Date and Time: February 7, 2019: 1:00 PM-2:00 PM (Eastern)
   • Topics and Authors:
     • "Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?" presented by Michael Ahearne (University of Houston) and Raghu Bommaraju (Iowa State University)
     • "Does It Pay to Be Real? Understanding Authenticity in TV Advertising" presented by Maren Becker and Nico Wiegand (both from Cologne University, Germany)

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2. Calling all JM ERB members and AEs! You should have received an email from EIC Christine Moorman asking you to nominate articles for the JM’s big three paper awards—the Sheth Foundation/Journal of Marketing Award, the Shelby D.Hunt/Harold H. Maynard Award, and Marketing Science Institute/H. Paul Root Award. Please take this task seriously—this means carefully examining the criteria and reviewing papers to nominate the strongest papers for each award. You can find information about all of the JM awards, including presentations from last year’s award winners, on our updated awards page. Note that the criteria for the Sheth Foundation/Journal of Marketing Award have been changed to honor the best JM article in the fifth year after its publication. We believe this structure, which mirrors JMR’s O’Dell, will bring more focus on and engagement with this award.

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3. Use and help create “JM Insights in the Classroom” materials to increase impact of JM article insights: This program is designed to help marketing professors and professionals share and adopt ideas and findings from articles published in the Journal of Marketing. To jumpstart this program, we asked the authors of JM award-winning papers to create slides with the key insights, which are searchable by course title. We invite all authors of JM articles published in the last ten years to submit slides. Click here to reach the launch insights and to learn how to submit your own

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4. When the new editors took over in May, they hired a writer who pens a manager-friendly version of all articles published in the Journal of Marketing on behalf of authors. Read the archive of articles since July 2018 and read the last two JM Scholarly insights here:
   • "Before You Make the Sale: Business-to-Government Insights for your Business" by Brett W. Josephson, Ju-Yeon Lee, Babu John Mariadoss, and Jean L. Johnson
   • "Structuring Big-Event Price Promotions for Success" by Wiebke I.Y. Keller, Barbara Deleersnyder, and Karen Gedenk

 

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5. JM articles receive high level of coverage in the Harvard Business Review 2017-2018
   • "Investigating the Influence of Characteristics of New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry"
   • "When and How Board Members with Marketing Experience Facilitate Firm Growth"
   • "Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior"
   • "How Consumers’ Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods"
   • "Data Privacy: Effects on Customer and Firm Performance"

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6. Get all the JM scoop, including forthcoming articles and announcements about initiatives, on Twitter at @JofMarketing and LinkedIn

 

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