TOC: J Mar Theory Prac


Journal of Marketing Theory and Practice, 27(1)

Insights into Long-Term Brand Success
Roy Gifford & Casey E. Newmeyer [Publisher] [Google Scholar]

Consumers’ Self-Contradictory Behaviors for Post-Purchase Product Configurations
Timucin Ozcan, Michael Hair & Rajesh Bagchi [Publisher] [Google Scholar]

Conceptualizing and Measuring Perceived Service Complexity
Ioannis Kostopoulos, Achilleas Boukis & George Lodorfos [Publisher] [Google Scholar]

Understanding Social Media: The Effect of Belief Type and Product Type on Consumers’ Social Media Use
Camelia C. Micu, Michael R. Sciandra & Anca Micu [Publisher] [Google Scholar]

Money Talks, But Will Consumers Listen? Referral Reward Programs and the Likelihood of Recommendation Acceptance
Michael R. Sciandra [Publisher] [Google Scholar]

What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
Paula Rodríguez-Torrico, Sonia San-Martín & Rebeca San José-Cabezudo [Publisher] [Google Scholar]

The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective
Kofi Osei-Frimpong, Georgina Donkor & Nana Owusu-Frimpong [Publisher] [Google Scholar]