TOC: J Intl Mar


Journal of International Marketing, 27(1)

Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions
Jan-Benedict E.M. Steenkamp [Publisher] [Google Scholar]

International Marketing Strategy in Emerging-Market Exporting Firms
Saeed Samiee and Suthawan Chirapanda [Publisher] [Google Scholar]

Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia
Yuliya Strizhakova and Robin A. Coulter [Publisher] [Google Scholar]

Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination
Maggie Wenjing Liu, Lijun Zhang, and Hean Tat Keh [Publisher] [Google Scholar]

Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors
Katharina Maria Hofer, Lisa Maria Niehoff-Hoeckner, and Dirk Totzek [Publisher] [Google Scholar]