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Look at that body! How anthropomorphic package shapes systematically appeal to consumers
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Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study
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The impact of creative media advertising on consumer responses: two field experiments | Open Access
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Understanding programmatic TV advertising | Open Access
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How advertising in offline media drives reach of and engagement with brands on Facebook | Open Access
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Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting | Open Access
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Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages | Open Access
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