TOC: Intl J Adv


International Journal of Advertising, 37(5)

Old meets new: how researchers can use existing knowledge to explain advertising in new media
Martin Eisend [Publisher] [Google Scholar]

Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) | Open Access
Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal & Alexandra L. Dima [Publisher] [Google Scholar]

Look at that body! How anthropomorphic package shapes systematically appeal to consumers
Caroline De Bondt, Anneleen Van Kerckhove & Maggie Geuens [Publisher] [Google Scholar]

Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study
Isabell Koinig, Sandra Diehl & Barbara Mueller [Publisher] [Google Scholar]

The impact of creative media advertising on consumer responses: two field experiments | Open Access
Fabiënne Rauwers, Paola Remmelswaal, Marieke L. Fransen, Micael Dahlén & Guda van Noort [Publisher] [Google Scholar]

Understanding programmatic TV advertising | Open Access
Edward C. Malthouse, Ewa Maslowska & Judy U. Franks [Publisher] [Google Scholar]

How advertising in offline media drives reach of and engagement with brands on Facebook | Open Access
Hilde A. M. Voorveld, Theo Araujo, Stefan F. Bernritter, Edwin Rietberg & Rens Vliegenthart [Publisher] [Google Scholar]

Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting | Open Access
Fabiënne Rauwers, Hilde A. M. Voorveld & Peter C. Neijens [Publisher] [Google Scholar]

Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages | Open Access
Lotte M. Willemsen, Komala Mazerant, Anne-Lise Kamphuis & Gerrita van der Veen [Publisher] [Google Scholar]