Call for Papers: Special Issue of International Journal of Advertising on New Insights in Digital and Social Media Advertising

Extended abstract submissionsmust be received by January 31, 2019

Digital and social media platforms have transformed advertising, facilitating innovative ways to reach, inform, engage, interact, connect and provide service to stakeholders such as advertisers, agencies, consumers and policy makers. Technology and social media driven advertising is today regarded as a vitally important business goal by these multiple stakeholders. This special issue addresses broad questions regarding digital and social media advertising including what is the current status of digital and social media advertising? How has digital technology and social media shaped the advertising field? How does digital advertising achieve convergence with other disciplinary fields such as fashion, sport, tourism,game and art? Papers address how digital advertising achieves convergence with other disciplinary fields such as fashion, sport, tourism, games, and art are especially welcome. For this special issue,topics include but are not limited to:

• Convergence of digital advertising with multiple disciplinary fields such as fashion, sport, tourism,game and art.
• Advertising on social media such as Facebook, Twitter, Snapchat, Kakao, WeChat and Instagram.
• Technology driven advertising related to newer platforms such asAI, IoT, VR, AR, MR, 3D printer and robotics.
• Digital and social media advertising environment.
• Digital and social media advertising outcomes and effectiveness measures.
• Advertisers and agencies in digital and social media advertising.
• Digital and social media advertising and 4Ps: product, price, promotion and place.
• Digital and social media ROI.
• Experience in digital and social media advertising.
• Interactivity in digital and social media advertising.
• Big data usage in digital and social media advertising/ customized communications.

Conference Submission and Review Process: All submissions, reviewing and notification will be conducted electronically through e-mail. If you do not receive confirmation of your submission within seven days, please contact the guest editor mentioned below. Please submit manuscripts in an MS WORD document in Times New Roman 12-font. Extended abstract submissionsshould follow 2019 Global Fashion Management Conference (GFMC) guidelinesFull manuscript submissions should have page numbers and be limited to 20 pages of text in length. References and citations should follow the International Journal of Advertisingstyle. The manuscripts title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. Manuscripts considered for the special issue should be original contributions and should not be under consideration for any other publication at the same time. Submissions will be evaluated by a double-blind review process. Information identifying the submission authors should only be listed on the title page.

For papers initially submitted to ‘New Insights in Digital and Social Media Advertising’ track of the2019 Global Fashion Management Conference (GFMC) Paris, ONLY papers selected by the special issue editor will be considered for resubmission this special edition of the International Journal of Advertisingon New Insights on Digital and Social Media Advertising. Authors whose papers are being invited for resubmission to the special issue of International Journal of Advertisingwill be notified of resubmission advertising shortly following the conference.

Submissions should be sent to the chair of ‘New Insights in Digital and Social Media Advertising’ track of 2018 GFMC at Paris: ProfessorJuran Kim, Professor of Marketing, Department of Business Administration, College of Business, Jeonju University, Cheonjam-ro 303, Jeonju, Republic of Korea, e-mail: jrkim@jj.ac.kr.

2019 GFMC at Paris Homepage: http://gammaconference.org/2019/

For More Information:

Professor Juran Kim (Jeonju University)
Guest Editor of Special Issue of International Journal of Advertising on New Insights in Digital and Social Media Advertising
e-mail: jrkim@jj.ac.kr

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Call for Paper: Fashion Marketing in 2020

Asia Pacific Journal of Marketing and Logistics

Extended Submission Deadline of Extended Abstract: January 31, 2019

This APJML special issue will include selected papers from research papers presented at the 2019 Global Fashion Management Conference (GFMC) at Paris, Paris, France, July 11-14, 2019.

APJMLwill consider papers selected as the best papers presented in ‘Luxury Branding’ track of the 2019 GFMC at Paris for possible inclusion of the review process for this special issue.

Fashion branding industry has gone through a transition phase over the past decade. In spite of the global economic slowdown, the influx of affluent consumers in Asia has embolden the industry growth. In addition, advances in digital atmosphere as well as the explosion of social media have influenced the branding strategies, consumer perception and consumption behaviour. The goal of this ‘Luxury Branding’ track of 2019 GFMC at Paris is to shed light on the contemporary issues in fashion branding in Asia and beyond. Special emphasis is made on understanding the relevant marketing theories and practice. Both academics and practitioners are cordially invited to submit manuscripts including empirical research, conceptual papers, and insightful cases studies.

Potential research topics may include (but are not limited to) the application of fashion branding and marketing theories, methods, or framework to:

• Consumer decision-making process
• Brand attitude and perception
• Advertisement evaluation
• Fashion aesthetic
• Packaging, labelling, and design thinking
• Sustainability in fashion industry
• Supply chain and operation management in fashion industry
• Luxury branding: contemporary issues
• Managing fashion brands in digital space
• Consumer-brand relationship in social media
• Price and value perception
• Ethical fashion consumption
• Application of neuro-marketing in fashion branding

Selected papers submitted to the ‘Luxury Branding’ track of the 2019 GFMC at Paris are eligible for review to be included in this APJML special issue. Scholar seeking consideration of their papers for publication in this special APJML issue should submit their extended abstracts or full papers to the ‘Luxury Branding’ track of the 2019 GFMC at Paris and notify their intention to publish their papers in this APJML special issue to the track co-chair by January 31, 2019.

2019 Global Fashion Management Conference at Paris:

– http://gammaconference.org/2019/

Guest Editors:

Anwar Sadat Shimul, School of Marketing, Curtin University, GPO Box U1987, Perth WA, Australia 6845. m.shimul@curtin.edu.au

Lau Kong Cheen, School of Business, Singapore University of Social Sciences, 463 Clementi Road, Singapore 599494. kongcheenl@suss.edu.sg

For More Information:

http://gammaconference.org/2019/

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