https://www.ama.org/academics/Pages/call-for-papers-summer.aspx

Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading

August 9-11, 2019 in Chicago, Illinois.

Deadline January 29, 2019

Co-Chairs

Keisha Cutright
Associate Professor, Marketing
Fuqua School of Business
Duke University

James Alvarez Mourey
Assistant Professor, Marketing
Richard H. Driehaus College of Business
DePaul University

Renana Peres
Associate Professor / Visiting Scholar
Marketing Department
School of Business Administration / Stern School of Business
Hebrew University of Jerusalem / New York University

List of Tracks

1. CONSUMER 360°: Understanding Consumers from Multiple Perspectives
   Ryan Elder, Brigham Young University and Simon Blanchard, Georgetown University
2. THE DIGITAL WORLD: Digital and Social Media Marketing
   Ashlee Humphreys, Northwestern University and Sha Yang, University of Southern California
3. MARKETING FOR GOOD: Ethics and Socially Responsible Marketing
   Rod Duclos, Western University and Alix Barasch, New York University
4. AN INNOVATION IS BORN: Innovation, Creativity, and New Product Development
   Eitan Muller, New York University and Stav Rosenzweig, Ben Gurion University, Israel?
5. DATA COLLECTION AND ANALYTICS: Marketing Research, Methods, and Analysis
   Hannes Datta, Tilburg University and Bryan Bollinger, Duke University
6. PLANNING & EXECUTION: Marketing Strategy
   Frank Germann, University of Notre Dame and S. Sriram, University of Michigan
7. B2*: Selling and Sales Management in Business and Consumer Markets
   Mahima Hada, City University New York and Alok Saboo, Georgia State University
8. THE NUMBERS GAME: Pricing in the Eyes of Consumers and Firms
   Ralf van der Lans, HKUST Business School and Peter Ebbes, HEC Paris
9. UX OFF/ONLINE: Managing Customer Experience and Value
   Michael Haenlein, ESPC Europe and Nancy Sirianni, The University of Alabama
10. CONSUMER WELL-BEING: Physical, Financial, and Emotional Health
    Hal Hershfield, University of California, Los Angeles and Jordin Etkin, Duke University
11. ART OF PROMOTION: Advertising, Promotions, and Integrated Approaches
    Claudia Townsend, University of Miami and Michaela Draganska, Drexel University
12. SOCIETY & CULTURE: Exploring Consumer Culture and Diverse Communities
    Jenna Drenten, Loyola University Chicago and Pia Albinsson, Appalachian State University
13. POINTS-OF-PURCHASE: New Frontiers in Retail
    Abhijit Guha, University of South Carolina and Ayelet Israeli, Harvard Business School
14. ON PEOPLE & BRANDS: How Consumers Perceive, Interact with, and Communicate About Brands
    Joey Hoegg, University of British Columbia and Sonia Monga, Rutgers University
15. SIG Programming

---