2019 MASB Winter Board Meeting and Summit

Customizing Sponsorship Assets to Maximize Marketer Return will be addressed by Evan Greene, CMO of The Recording Academy, at MASB Winter Summit 2019, Feb. 26-27 in San Diego. The format will be an interactive discussion with MASB President & CEO Tony Pace. Responsible for marketing and brand strategy for the Recording Academy, Greene has been the ‘agent of change’ for music’s biggest brand, the GRAMMY®, for the past 15 years. MASB has partnered with the ANA (Association of National Advertisers) for the Sponsorship Accountability Metrics Project to create a roadmap for brand sponsorship investment and activation.

Stephen Diorio, MASB Fellow and Director of the Forbes CMO Practice will speak on “The Marketing Value Chain” and Pace will present “The Year in Marketing Accountability.”

Also on the agenda:

• Sponsorship Accountability Metrics case studies
• Digital Accountability Research
• ISO Global Brand Evaluation Standards
• MMAP Metric Certification Awards
• CMO Spotlight

Emerging Issues Read-Out, Member Spotlight and networking opportunities are also slated.

The 2019 MASB Winter Board Meeting and Summit will be held at the Hilton San Diego Bayfront, 1 Park Boulevard, San Diego; Tuesday, February 26, 7:30 am – 6:00 pm with dinner afterward, and Wednesday, February 27, 8:00 am – Noon. This event is being held in conjunction with the ANA Brand Masters Conference, which commences on Wednesday. For more information or to request an invitation, contact info@themasb.org.

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