Zhixin Kang and Jim Doyle seek studies with antecedents and outcomes of responsive and proactive market orientation
Dr. Zhixin Kang and I are commencing a meta-analytic study of antecedents and outcomes of responsive and proactive market orientation (Narver, Slater, and MacLachlan, 2004; The Journal of Product Innovation Management). If you are in possession of relevant unpublished data (amenable to meta-analysis), would you please consider providing them for possible inclusion in the study?
Your assistance would be so much appreciated.
Dr. James D. Doyle
Associate Professor of Marketing
Chair, Department of Management, Marketing, and International Business
School of Business
The University of North Carolina at Pembroke
Tel.: (910) 521-6871