Company reputation and its influence on consumer trust in response to ongoing CSR communication
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Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention
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Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War
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Controlled and uncontrolled communication stimuli and organic food purchases: The mediating role of perceived communication clarity, perceived health benefits, and trust
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Corporate association strategies and consumer responses: The relative effectiveness of CA versus CSR communication strategy by industry type
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