TOC: J Mar Comm


Journal of Marketing Communications, 25(2)

Company reputation and its influence on consumer trust in response to ongoing CSR communication
Paula Maria Bögel [Publisher] [Google Scholar]

Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention
Deepa Kapoor & Alka Munjal [Publisher] [Google Scholar]

Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War
Juan Mundel & Yadira Nieves-Pizarro [Publisher] [Google Scholar]

Controlled and uncontrolled communication stimuli and organic food purchases: The mediating role of perceived communication clarity, perceived health benefits, and trust
Tatiana Anisimova, Felix Mavondo & Jan Weiss [Publisher] [Google Scholar]

Corporate association strategies and consumer responses: The relative effectiveness of CA versus CSR communication strategy by industry type
Yeonsoo Kim, Hanna Park & Jwa K. Kim [Publisher] [Google Scholar]