TOC: J Global Scholars Mar Sci


Journal of Global Scholars of Marketing Science, 29(1)

Sustainability by design: why firms and institutions do it
Aberdeen Leila Borders & Deborah H. Lester [Publisher] [Google Scholar]

Sustainable outcomes of an experiential learning project in a principles of marketing course
Yvette Lynne Bonaparte [Publisher] [Google Scholar]

The sustainability route to corporate legitimacy
Jennifer Hutchins, Mona Sinha & Shiva Nandan [Publisher] [Google Scholar]

Is your business sustainable? A sentiment analysis of air passengers of top 10 US-based airlines
Melek Meral Anitsal, Ismet Anitsal & Selin Anitsal [Publisher] [Google Scholar]

Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
Paul J. Costanzo & Cynthia P. Costanzo [Publisher] [Google Scholar]

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?
Kei Aoki, Efua Obeng, Aberdeen Leila Borders & Deborah H. Lester [Publisher] [Google Scholar]

An exploratory study of retail sales employees’ service sabotage: Examining the impact of emotional exhaustion and organizational support
Diane R. Edmondson, Lucy M. Matthews & Cheryl B. Ward [Publisher] [Google Scholar]

Using social media during the hiring process: A comparison between recruiters and job seekers
Elizabeth C. Alexander, Deanna R. D. Mader & Fred H. Mader [Publisher] [Google Scholar]

The evolution of the sales process: Relationship selling versus “the Challenger Sale”
Scott A. Inks, Ramon A. Avila & George Talbert [Publisher] [Google Scholar]

Showrooming: the effect of gender
David J. Burns, Pola B. Gupta & Jennifer Hutchins [Publisher] [Google Scholar]

The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership
William T. Neese, William Foxx & Dianne B. Eppler [Publisher] [Google Scholar]

Pedagogical strategy to improve qualification alignment of students to the demands of potential employers
M. Judith Billups & Paula T. Morris [Publisher] [Google Scholar]

Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis
Myles Bassell, Sonia Lambert & Hershey H. Friedman [Publisher] [Google Scholar]