Call for Papers

2019 Global Fashion Management Conference at Paris
Fashion, Culture and Design Management in Sustainable Environment
Extended Submission Deadline: January 31, 2019
ESCP Europe, Paris, France

Host: ESCP Europe; Korean Scholars of Marketing Science
Organizer: Global Alliance of Marketing & Management Associations
Partners: SIMktg – The Italian Marketing Association; National Research Foundation of Korea; Korea Economy & Management Development Institute
Conference Co-Chairs: Benjamin Voyer (ESCP Europe);
Minas Kastanakis (ESCP Europe)
Date: July 11-14, 2019

Publication Opportunities of Sponsoring Journals:

• Special Issue of Journal of Business Research on ‘Digital and Social Media Marketing and Management in Fashion Industry’
• Special Issue of International Journal of Advertising on ‘New Insights on Digital and Social Media Advertising’
• Special Track for Industrial Marketing Management Regular Issue on ‘Global Business-to-Business Culture & Fashion Markets’
• Special issue of Industrial Marketing Management on ‘Innovative Digital Marketing Management in B2B Markets’
• Special Issue of Asia Pacific Journal of Marketing and Logistics (SSCI) on ‘Fashion Marketing in 2020’
• Special Issue of Journal of Interactive Advertising on ‘Interactive Advertising and Digital Communications in Fashion’
• Special Issue of Markets and Competitiveness (Mercati e Competitività) on ‘Fashion Branding and Retailing in a Sustainable Environment’

Symposium: 2019 SIMktg – GAMMA Joint Symposium

2019 GAMMA Doctoral Colloquium

GAMMA in collaboration with ESCP Europe and Korean Scholars of Marketing Scholars will organize ‘2019 GAMMA Doctoral Colloquium’ on ‘Marketing and Management in Global Fashion World’ for doctoral students in marketing and management in fashion related areas.

Meet the Editors

• Roland T. Rust (Editor of International Journal of Research in Marketing)
• C. Anthony Di Benedetto (Editor-in-Chief of Industrial Marketing Management)
• Constantine Katsikeas (Editor of Journal of International Marketing)
• Charles R. Taylor (Editor of International Journal of Advertising)
• John Cadogan (Editor of International Marketing Review)
• Eunju Ko (Editor-in-Chief of Journal of Global Fashion Marketing)
• Arch G. Woodside (Editor-in-Chief of Journal of Global Scholars of Marketing Science)
• Ian Phau (Editor of Asia Pacific Journal of Marketing and Logistics)
• Kihan Kim (Editor-in-Chief of Journal of Global Sport Management)

Tracks:

• Luxury Consumption and Culture
• Global Business-to-Business Culture & Fashion Markets
• Corporate Identity, Branding, and Reputation as Success Factors for Fashion Marketing
• Cross-cultural and International Marketing
• Relationship Marketing in Fashion and Art Context: Real and Virtual Worlds
• Digital and Social Media Marketing and Management in Fashion Industry
• Fashion Branding and Retailing in a Sustainable Environment
• Fashion, Technologies, and Happiness
• Sustainability in Fashion Management
• Branded Wine Marketing and Fine Wines
• Industry 4.0 and Innovation Strategy
• New Technologies, Market Understanding and Fashion Marketers’ Decision Making
• Sustainability and luxury brand in digital marketing communication
• Social media and customer participation in Fashion and Luxury
• Global and Cross-Cultural Fashion Marketing
• Sustainability Marketing in Fashion and Luxury Industry
• New Insights on Digital and Social Media Advertising
• Big data and marketing analytics in fashion industry
• Fashion marketing in emerging economies:
• Luxury Branding
• Art and Fashion: Collaborated Design and Marketing
• The Body: Fashion and Physique
• Fashion and Advertising
• Information Technology and Fashion:
• Luxscape: Luxury Brands, Sustainability and Innovation in Luxury Capitals:
• Culture, Communication, and Sport Management
• Strategy & Innovation in Fashion and Luxury
• Social Media and Fashion Marketing
• Pricing and Promotions in the Fashion Industry
• Interactive Advertising and Digital Communication in Fashion

For More Information:

Conference Homepage: http://gammaconference.org/2019/

Central Office

Global Alliance of Marketing & Management Associations
Yonsei University, Seoul, Republic of Korea
e-mail: gammacentraloffice@gmail.com
Tel: +82 2 2123 8361; Fax: +82 55 263 9096

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2019 SIMktg-GAMMA Joint Symposium

Date: July 11-14, 2019

Venue: ESCP Europe, Paris, France

Submission Deadline for SIMktg-GAMMA Joint Symposium: February 15th, 2019

Conference: 2019 Global Marketing Conference at Paris

Joint Symposium Organizers: SIMktg – The Italian Marketing Association;

Global Alliance of Marketing & Management Associations

Theme: Fashion Branding and Retailing in a Sustainable Environment

Potential Topics (but are not limited to): sustainable marketing –branding and retailing- in fashion; cross cultural and international sustainable fashion branding and retailing; innovation in branding and retailing for a sustainable fashion; sustainable fashion and luxury branding and retailing; consumer behaviour and sustainable fashion branding and retailing.

Co-Chairs: Gaetano Aiello, University of Florence, Italy, e-mail: gaetano.aiello@unifi.it

Raffaele Donvito, University of Florence, Italy, e-mail: raffaele.donvito@unifi.it

Sujin Song, Korea University, Republic of Korea, e-mail: songsj@korea.ac.kr

Submission to: Through ‘Submission’ menu in ‘2019 GFMC at Paris’ homepage

2019 GFMC at Paris Homepage: http://gammaconference.org/2019/

Submission Guidelines: Electronic submission should be sent to the appropriate track chair in the preferred track by the conference submission system. A word document containing the manuscript should be sent to a proper track chair by our submission system. Please be sure to include complete contact information for the contact person. An e-mail response will be sent to the contact author once the manuscript has been received in a readable format by the track chair. All communications will then occur electronically.

Manuscripts must follow GAMMA Conference and Symposium Guidelines for Submission and Reference Style of GAMMA (http://gammaconference.org/2019/). Manuscripts should not exceed 5 pages (single spaced) for abstracts (or 20 pages for full papers in double space). Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.

Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track.

For other and more complete information about submission guidelines see http://gammaconference.org/2019

Sponsoring Journal: Markets and Competitiveness (Mercati e Competitività) will publish a Special Issue in 2020 with best papers presented in SIMktg-GAMMA Joint Symposium on “Fashion Branding and Retailing in a Sustainable Environment” and related tracks in this conference. If you want your paper to be considered for possible publication in Markets and Competitiveness, then please inform your intention to chair of Joint Symposium and proper track.

Markets and Competitiveness (Mercati e Competitività)

http://www.mercatiecompetitivita.it/sp/en/home.3sp

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