TOC: J Assoc Con Res


Journal of the Association for Consumer Research, 4(1)

Introduction to the Special Issue: Goals and Motivation
Uzma Khan, Ayelet Fishbach, and Ravi Dhar

The Psychology of Multiple Goal Pursuit: Choices, Configurations, and Commitments
Jessica Renee Fernandez and Arie W. Kruglanski

The Proper Mix: Balancing Motivational Orientations in Goal Pursuit
James F. M. Cornwell, Becca Franks, and E. Tory Higgins

You Don’t Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals
Kelly Goldsmith, Elizabeth M. S. Friedman, and Ravi Dhar

Restricting Choice Freedom Reduces Post-choice Goal Disengagement
Jordan Etkin and Juliano Laran

Decisional Conflict Predicts Impatience
Paul E. Stillman and Melissa J. Ferguson

On Metamotivation: Consumers’ Knowledge about the Role of Construal Level in Enhancing Task Performance
Kentaro Fujita, Abigail A. Scholer, David B. Miele, and Tina Nguyen

The Unique Role of Anger among Negative Emotions in Goal-Directed Decision Making
Uzma Khan, Alexander DePaoli, and Michal Maimaran

Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
Szu-Chi Huang, Daniella Kupor, Michal Maimaran, and Andrea Weihrauch

Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice
Jessica Gamlin, Ping Dong, Aparna A. Labroo, and Aaron Robinson